Most Kickstarter campaigns I’ve seen for books are not straight pre-sales. They are a fascinating mix of pre-sale and patronage. You are helping make something happen that wouldn’t, otherwise. You get to feel like you are a part of creating something cool. And as a result, you kick in more than you would pay for a straight pre-sale.

Also, a big chunk of the money raised usually comes from a few big ticket rewards that are far beyond pre-sales.

It’s very cool. Does it change publishing? It allows lots of small projects to get done that wouldn’t get done based on profit and loss. This is cool. Is it a game changer for publishing, probably not.

A different question might be, could green-lighting of a project based on Internet pre-sales be a game changer for publishing? Maybe? Might we see a model where publishers say, “We’ll publish this book if we get N pre-orders at normal rettail price?” Could you see Twelfth Planet Press doing that?